Paul Prince Art: 2011

Saturday, August 13, 2011

Paul Prince Art - Professional Fine Art Exhibitions. Expert Marketing Strategy.

EXPERIMENTATION HAS NEVER BEEN THIS GREAT

Mission Statement: At the heart of Paul Prince Art is a vision to develop a fine art community and commerce based on modernism, superior value, and very high standards. There is a special dedication to customers, members, shareholders, and online friends.

Philosophy: Experimentation is where all profound innovation begins.

Paul Prince Art features professional virtual and experimental fine art and professional marketing technique at its finest. Paul Prince, M.A. has over 20 themed fine art exhibitions featured on YouTube: High quality prints are for sale.

Paul Prince's specialties in the realm of fine art are on advertising design, professional fine art photography, virtual experimentation, experimental soundtracks, digital paint programs, blacklight neon painting, drip painting, realism, surrealism, optical illusions, Southern Gothic, morbid expressionism, magic realism, the avant-garde, abstract expressionism, and portrait photography.

Paul Prince earned a master's degree from The University of Texas at Dallas with a concentration in marketing management. Paul Prince is the marketer, art director, creative director, photographer, painter, copywriter, music composer, and audio engineer for all of his original fine art exhibitions, advertisements, and soundtracks.

Paul Prince is the inventor of the Virtual Experimental Fine Art Movement with its emphasis on virtual art exhibitions and virtual art series. Paul Prince’s Virtual-mental Fine Art movement synthesizes virtual and experimental art into one superior fusion.

View Paul Prince's growing collection of themed fine art exhibitions, advertising design, and soundtracks on YouTube at www.youtube.com/paulprinceart or Google: Paul Prince Art.

Paul Prince has over 300 fine art masterpieces available for purchase. Each art exhibition features a soundtrack that is also composed by Paul Prince. Featured online are his nature art series, cherry art series, and Gothic art series. He has over 100 positive testimonials on YouTube. Paul Prince is available for themed portrait photography and professional marketing consultation.

Follow the amazing professional fine art, digital art exhibitions, music, and blogging of Paul Prince on YouTube, Flickr, Twitter, Wordpress, Myspace, Goodreads, and Facebook:

YouTube (Paul Prince's Art Exhibitions): http://www.youtube.com/user/PaulPrinceArt

Flickr: http://www.flickr.com/photos/paulprinceart/

Twitter: http://twitter.com/#!/PaulP…

Wordpress (Paul Prince's Advertising Design and Blogs): http://paulprinceart.wordpress.com/about/

Myspace: http://www.myspace.com/paul…
http://www.myspace.com/paul…

Goodreads (What is Paul Prince reading?):
http://www.goodreads.com/review/list/6088255-paul-prince-art?shelf=read&sort=date_added

Facebook (Join the Paul Prince Art fan club): http://www.facebook.com/group.php?gid=2242170601

Paul Prince Art Exhibitions :

Pianos and Eggs

Shades of Purple

Crystal Ball

Raw Meat

Leaves of Nature

Forbidden Fruit

Spherical

Pandora’s Box

Gothic Nights In Deep Ellum (not for sale)

Surreal Provisions
Mystic Cherries
Cyclops
Southern Gothique Carnival (not for sale)
Red
Beyond The Reflection
The Gothic Side of Midnight
The Illusinian Mysteries
Hollyweird
Forest of Archetypes
Lecherous Inquisition
Twilight in the Dimension of Cherries
The Black Eucharist
and many more to come

Paul Prince is inspired by Anne Rice, Salvador Dali, Yayoi Kusama, Irving Penn, David Lynch, Clive Barker, Storm Thorgerson, Alexander McQueen, Claes Oldenburg, and many others.

“I can’t say it loud enough. There are no rules for all writers! And never let anyone tell you that there are. Writers are individuals; we each do it in our own way. Critics are a dime a dozen, and people who would love to see you fail are everywhere. Just keep on going; keep doing what works for you. Keep believing in yourself.” – Anne Rice

Tuesday, August 2, 2011

Brand Management

Business administration has been referred to as a practice, a science, and an art. In developing a competent strategy it takes knowledge of a multitude of disciplines including how and what makes those disciplines work together in development phases. It is imperative to be knowledgeable about the hows, whens, whys, wheres, and whats in order to replicate success. A competent strategy providing a variety of multifaceted options and investments should guide each department in achieving increased net profits, resourcefulness, organizational developments, and community relations.

“The ROI of a single campaign may not meet financial expectations yet the combination of multiple campaigns may show significant profit potential. Assessing the ROI of all campaigns within the division, both independently and in combination, will bring entirely new insights.” (James Lenskold 2003, 123)

Brand value is achieved by being consistent in the brand’s imagery, attributes, elements, quality, and salience factor. Points of parity and points of difference that are consistent prepare the brand for unlimited success. Brand awareness, brand value, and positive brand attitude are engineered with consistency and repetition. Other imperative branding tactics are product placement, co-branding, licensing, endorsements, sub-branding, and brand extensions. Product, price, promotions, place, and packaging attributes must also be consistent in order to sustain and exceed brand loyalty, market share, and supremacy numbers (i.e., market share, net profits, etc.) in the competitive market. Attaining competitive advantage over other brands must be achieved through research and development and continuous implementation of public relations and advertising tactics and campaigns. It is imperative to monitor brand equity and brand aversion by surveying consumers’ attitudes; by conducting undercover marketing; and implementing opposition research.

“Brand value is created when customers have deep and broad brand awareness; appropriately strong, favorable, and unique points of parity and points of difference; positive brand judgments and feelings; intense brand attachment and loyalty; and a high degree of brand activity.” (Kevin Keller 2008, 319)

Reference:

Keller, Levin L. 2008. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall.

Lenskold, James, D. 2003. Marketing ROI: The Path To Campaign, Customer, and Corporate Profitability. McGraw-Hill Books.

Essay on Marketing and Strategy

Strategic management involves the evaluation of statistic trends, transactional analysis data, and qualitative information such as geographics and psychographics to formulate an excellent business strategy. Strategy is a highly organized and structured plan of action to help achieve competitive advantage. It allows for improvements in the areas of brand value, net sales, and net profits. The value of the investment and or campaign must exceed its costs and discounts. Strengths, weaknesses, threats, and opportunities of the strategy must be evaluated carefully before it is executed. Several ideas for a single strategy may be accumulated over time. And a single strategy will eventually be chosen over a period of time. For every threat and weakness a counter-active tactic must be formulated to safe guard the future of the business. Every weakness and threat has to be turned into a positive. After everything has be thoroughly evaluated and unintended consequences have been estimated. It is then time to use intuition in the decision making process. Intuition is sometimes very useful. An intuitive decision helped air the TV show Seinfeld after it rated poorly in focus group sessions.

Strategy often involves benchmarking off of older ideas. And it sometimes involves innovation. Thinking ahead which is sometimes termed as futurology and futurism are both extremely important methods to marketers and managers. Marketers and managers must postulate probable economic, technological, business, and artistic trends and the power structures that drive those trends. It is important to innovate because customers, technology, and the economy evolve so quickly. Various sideline plans that offer flexible options to managers can be contemplated in conjunction with the main business strategy in order to ensure the continuity and solvency of the business; those plans can be referred to as safety net strategies.
“Companies often fail to recognize that their marketplace changes every few years. Customer requirements and competitive forces have changed significantly every few years in such industries as telecommunications, and entertainment. The great strategies consist of a unique configuration of many reinforcing activities that defy easy imitation. The imitator not only has to incur great costs in trying to duplicate all the activities of the leader, but at best he ends up as only a pale imitation with average returns.” (Kotler 1999, 3,10)

Creative strategies are a small part of strategic management. It involves using diversity (i.e., diverse knowledge, diverse people, etc.) and interdisciplinary knowledge to create competitive advantage. The competitive power of diversity ranges from diverse products, diverse financial investments, diverse technological advancements, diverse people to diverse ideas to diverse sources of art direction and advertising design; all of which are in alliance with the mission statement, culture, and goals of the corporation which most likely includes goals of expanding consumer and profit margins. Effectively trained and supervised heterogeneous and homogeneous work groups should develop synergy and ensure the solvency and continuity of the corporation, its products, its programs, its reputation, and its financial investments.

“The personality of a product is an amalgam of many things – its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself. You don’t stand a tinker’s chance of producing successful advertising unless you start by doing your homework. First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it. Every advertisement should be thought of as a contribution to the brand image. It follows that your advertising should consistently project the same image, year after year. It will help you recognize a big idea if you ask yourself five questions:

Did it make me gasp when I first saw it?
Do I wish I had thought of it myself?
Is it unique?
Does it fit the strategy to perfection?
Could it be used for 30 years?” (David Ogilvy 1983, 11, 14, 16)

Individualism plays a crucial role in the development of success. Aptitude and talents will vary per individual. Individual differences have to be acknowledged first before they can be used for competitive advantage; because it is crucial to use each puzzle piece of skill, talent, and knowledge for the right purpose in order to complete the desired results. The struggle between individualism and the collective is also a huge source of conflict in corporate culture with regard to innovation, and synergy. The psychological contract between the organization and the individual (i.e., employees, community leaders, civilians, etc.) is also crucial for success. It can be beneficial for the corporation to meet the needs of the community and individuals with regard to employment, and social interests.

Robin Landa an expert in the advertising design business formulated analytical questions to guide strategic planning in her book Advertising By Design: “Why are we advertising? Whom are we talking to? What do they currently think? What would we like them to think? What is the single most persuasive idea we can convey? Why should they believe it? Are there any creative guidelines? What is the challenge facing the brand? Whose behavior do we need to affect? What is our insight? Did we do anything in particular to arrive at this insight? How do we execute this strategy? What evidence do we have for success?” (Robin Landa 2004, 44-46)

Robin Landa depicted the framework for an excellent print advertisement: “The usual elements of a print ad are: headline: main verbal message, visual: main visual message, body copy: the text of the ad, product shot: a photograph or illustration of the product or packaging, tagline: claim (also called slogan, end line, and strap line), which embodies the ad strategy, and sign-off: this includes the product shot and claim.” (Robin Landa 2004, 56)

Furthermore, Robin Landa provided a critique framework to help improve ideas and make them work more effectively for the business: “Before you let anyone else see your work, critique it yourself. Here’s a helpful guide:

Goal fulfillment. Did you achieve your goals or did you go off strategy?
Appropriate solution. Is your idea appropriate for your client’s brand, context, and audience?
Appropriate solution. Is your execution, both design and tone of copy, appropriate for your client’s brand, for the context, and for the audience?
Communication. Is your message clear? Concise? Can necessary information be easily gleaned? Did you communicate a functional or emotional benefit?
Interest. Is there an interesting message? Is there a gripping and distinctive visual style?

When you use these categories, be brutally honest. If your final ad falls into one of these categories, rethink and redo:

Sounds like advertising
Too damn cute
Sounds like bullshit
I’ve heard it before
Dull
Good idea but needs a stronger execution.” (Robin Landa 2004, 66)

The corporate culture and economy are often labyrinthine, callous, unforgiving, and dismissive; it can be coercive and the culture may even obstruct the burgeoning of consumer bases, net profits, and brand equity like in the cases of Borders and Blockbuster. Many individuals are unprepared for the adaptation into corporate culture which is often of a collectivist nature in which the individual loses freedom and flexibility but must also express talent and skill on a reliable basis to succeed. Management are often unprepared and unwilling to accommodate individuals with their needs but could be more considerate to their needs in the future to ensure proficient quality control and high standards; effective corporations are also skilled at assimilating individuals into the collective with training, development, and performance management programs. At times these programs are executed to the corporation’s detriment if they are implemented haphazardly and insincerely.

“I do not believe that fear is a tool used by good leaders. People do their best work in a happy atmosphere. The most effective leader is the one who satisfies the psychological needs of his followers.” (David Ogilvy 1983, 52)

Diversity plays an imperative role in developing competitive advantage. Every movie that stands out in my mind and elicits a positive and addictive feeling has incredible value that must be evaluated closely. Every movie in history that has exorbitant net profits should also be evaluated carefully; questions should be asked, too (e.g., what elements made this movie so addictive? how can I use those elements in my business to entrance consumers into purchasing more?) Every element or attribute that inspires me and others to purchase contains diverse and arcane elements that are cryptic at first but later become seen as salient, unique, diverse, and extremely special. They always contain captivating qualities that make others want to purchase or watch repeatedly thereby increasing or intensifying brand loyalty, brand awareness, and brand recognition. Those elements are worth identifying and studying because they can then be wielded into a tool that will increase net sales, net profits, and brand value.

Reference:

Kotler, Philip. 1999. Kotler on Marketing: How to Create, Win, and Dominate Markets. New York: The Free Press.

Ogilvy, David. 1983. Ogilvy On Advertising. New York: Crown Publishers, Inc.

Landa, Robin. 2004. Advertising By Design: Creating Visual Communications With Graphic Impact. New Jersey: John Wiley and Sons, Inc.